Lung Cancer Awareness Advertising

The advertising campaign for Lung Cancer Alliance that I talked about in my last post has my attention.  But, it is more important to me that it has yours.

You can view the full version of the campaign by looking at their site  Do what the ad says and continue to scroll down until you cannot any further.  The functionality of their site is pretty impressive as well as the content.

Below are a few images from the campaign.

Number of Deaths per Year

Federal Research Funding FY2012- Dollars per Death

I strongly recommend you take the time to view the entire website too.  Hopefully, it will give you some new insights about Lung Cancer.

About kimmywink

I'm Kim. I've got advanced lung cancer. It sucks.
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3 Responses to Lung Cancer Awareness Advertising

  1. Melanie says:

    Really stunning statistics.

  2. Alison says:

    Those graphics are really effective and very dramatic. For a work project, I’ve been doing a little reading about women’s health. In 1900 infectious diseases were the leading causes of women’s deaths in the US (TB, syphillis, the flu). According to the CDC, in 2011 the chronic diseases of cardiovascular disease, cancer, and I’m forgetting the 3rd are the leading causes. Because women (and men) are living longer, attending to preventing/intervening with these diseases becomes especially important. I’ve looked at a couple of news articles in the last year or so that noted that lung cancer is increasingly affecting women, but I didn’t look carefully at the details. That’s the lead in to a couple of questions: Are those statistics for men and women, or just women? And does the Federal Funding for Research cover only medical research, and what has funding for lung cancer medical research looked like over time? And if it’s only for medical research, I’m wondering how the dollars would look for prevention (social) research? I write all of that from a professional perspective, believing at my (professional) core that health promotion and prevention are really important and balancing prevention, intervention, and treatment is tough. But personally, I really want my friend to live as long as she can and also want that for other people who have loved ones fighting the disease.

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